With over 25 years of experience, she specializes in strategic communication, public relations, branding, and capacity building. She has successfully led MEPI-funded initiatives and collaborated with international organizations including USAID, the United Nations, the European Union, GIZ, and KAS to drive innovation, empowerment, and sustainable development across Lebanon and the MENA region. A certified Master Trainer from the Institute of International Education (San Francisco), she has trained more than 4,000 NGOs, journalists, and public institutions on AI tools, social media strategy, advocacy, and business development. She also provides consulting in branding, media campaigns, and public image management for NGOs, cooperatives, political figures, municipalities, and government entities. 

Her contributions have earned her the “Women Empowerment through ICT Award” for training 1,000 women in IT and business skills. She has been featured in the Arab Women Organization’s Women Speak Politics publication and has spoken at high-level international forums hosted by the UN and EU.